2radicall is a global specialist in interactive entertainment. Experienced in creating, launching and producing participation TV formats around the world, the company partner with leading production companies, international broadcasters and telecom operators to offer Call TV solutions.

Based in Los Angeles, 2radicall was founded in 2006 by former FremantleMedia executive producers, Chuck Thomas and Simone Thorogood. In just a few years, Chuck and Simone have rapidly expanded their activities worldwide into 7 territories and are responsible for more than 14,000 hours of live programming.

Chuck and Simone gained global recognition in 2005 when they created the FremantleMedia format, Quizmania, which successfully aired in the UK on ITV1. According to The Times, “the company earned £1.2 million from Quizmania in the first two weeks of its transmission”. The format has since been introduced in Poland (Polsat), Australia (Nine Network), South America (RCN), France (NRJ 12) and Portugal (SIC).

In addition to tailor-made format creation, the company provides consultancy services for a range of international clients including FremantleMedia, Shine Matrix, Syd Vinnedge Productions and FremantleMedia North America.