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Before founding 2radicall, Simone Thorogood was executive producer at FremantleMedia.
Simone has produced over 7,000 hours of programming for some of the world's largest media companies and has developed a portfolio of formats that enable broadcasters to unlock the potential of participation TV.
As co-creator of the award-winning Quizmania, Simone has launched and produced Call TV for the leading broadcasters in the UK, Poland, Australia and South America, generating unbeatable success in call volumes and response rates in these territories.
Highly experienced in television production, format development and creative strategy, Simone relocated to Los Angeles in 2007, where she set up the participation TV department for FremantleMedia North America. 2radicall was also hired by Shine Matrix to assist in the training of the US team on My Games Fever (the first major network commission for Call TV in North America).
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